About

Welcome to Nice Package. I used to fight being pigeonholed as the girly girl thanks to my background in luxury and corporate retail. As it turned out, building the e-commerce ecosystem was the financial lynchpin of our era of software startup history as we grew everything from payments to social media. I’m was founder with experience in retail and e-com businesses across all stages. I raised from venture, PE, and crazy people and I did everything from cosmetics to online advertising. Now I invest in energy, hardware, compute and crypto with our family fund chaotic.capital.

But I miss my old stomping grounds and I know a thing or two about what makes for a nice package. I’ll be the shopping editor you can trust sharing what I buy for myself and my friends along with suggestions for men and other hopelessly lost nerds who don’t know where to start with improving their look. Plus as a b-side bonus, I’ll discuss the business of appearances so you can be confident that you got the best return on investment whether you are shopping for value, looksmaxxing or clout.